[responsive][/responsive]They are editors, publishers, art directors and writers. They are finding solid purchase with one foot rooted in the legacy of their brands while the other foot is planted firmly in a multi-platform reality. And they are rocking it.
It’s a great time to be young, smart, savvy and in the publishing business, and Adweek is highlighting 15 of the best in their class, the young innovators who are changing the magazine industry from the inside.
“The future of the magazine business lies with innovators like these—the young men and women who are creating engaging content, forging new revenue streams and harnessing the latest in digital opportunity. As the industry gathers this week in New York for the annual American Magazine Media 360° Conference, we introduce The New Publishers,” the Adweek article notes.
What turns them on?
“The biggest challenge is being loyal to the magazine’s heritage while staying relevant in the digital space,” says Joyann, editor of HarpersBazaar.com for the last four-and-a-half years.
Leaning into a start-up culture to grow digital revenue is the passion of Nick Van Sicklen at Time Inc., who says “Small groups inside Time Inc. get ideas off the ground quickly, then we tap the power of scale to promote them.”
And they don’t shy away from the heat, as shown by The Atlantic’s Darhil Crooks and his stunning cover for Ta-Nehisi Coates’ “The Case for Reparations,” 16,000 words that launched an SR0 national speaking tour on race in America.
It’s not about digital or print, legacy or start-up, but about the love of content. Thanks to these innovators, the reader is the winner. The industry is the better for these renaissance men and women.