Where Have all the Computer Magazines Gone?
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Funny what you can learn in an airport. On a recent trip home from Boston with my dad, our flight was delayed. We killed some time checking out the airport newsstands, like we usually do, hoping to find a good...
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New Microsoft Ad Offers Wi-Fi Anywhere
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They are doing some amazing things with paper these days, and designers are not just thinking outside the box, they are inventing whole new containers. Take the recent Microsoft ad project in Forbes Magazine that is a completely portable, wireless...
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Social Media: What’s the Point?
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“Imagine, for a moment, that as a marketer, if you were to go to your boss or client and say, ‘I’m going to send out a million postcards today.’ You would be asked many questions about what you were doing:...
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Apple Users Prefer to Stream, Not Buy
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Buy a digital magazine? No thanks, I’ll just stream the feed. This seems to be the trend in online publishing, much the same way music lovers have flocked to streaming radio instead of buying their music content. “The first inkling...
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Digital Publishers See Ad Value in Magazines
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When big name digital companies like Yahoo, Say Media and Flipboard start talking about the value of creating magazines, you better believe that people are taking notice. Lucia Moses in Digital Day writes about the trend in “Why digital publishers...
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Point, Snap and Buy with New Target App
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One major U.S. retailer is taking the next step in digital e-commerce, with the launch of Target's new image recognition shopping app that allows customers to purchase products after scanning them in print. According to CRB Online, “The [In-a-Snap] app...
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Shut Off the Noise with Print
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There are countless distractions on every digital screen. Even as I write this post, I've stopped to check email, gotten a text message about a thunderstorm heading my way, and waited out two video ads to get to the story...
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A Digital Casualty at the New York Times
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“We are sponges and we live in a world where the fire hose is always on. “ So says David Carr in the NYTimes.com in speaking of the “media juggernaut” we are all riding that has supposedly left print behind...
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12 Awesome (and FREE) Headline Fonts
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Designers, get ready to up your game with some new fonts for your headlines. “Choosing the right font for your headlines and titles is imperative to attracting your viewers’ attention,” note the folks behind Creative Bloq. “There's hundreds and thousands out...
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3 Ways to Get More Mileage Out of Your Content
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As custom content becomes ever more important to any company’s marketing strategy, adapting that content to a range of platforms and formats takes some finesse. “If you’re thinking of a specific context when you create content, your mind naturally wraps...
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