In a multi-channel marketplace, print remains a highly respected and effective way of setting your brand apart. The solid ROI of direct mail, combined with the digital overload that threatens online advertisers, makes print a winning choice.
Still not sure? Consider these five specific benefits of print, from Jim David at Ussery Printing:
1. Print helps you stay top-of-mind.
A well-placed print piece “will reach people who have specific interests or geographic parameters, especially if it is placed in a certain section or near an article on a particular subject that may relate to your business,” says David, who recommends print ads, brochures, postcards and even printed promotional products to keep your business visible.
2. Print is a great way to build your brand.
“Make your company look better than ever with exceptional business cards, envelopes, letterheads, presentation kits and other can’t-miss items. These go a long way for a nominal cash outlay,” advises David.
3. Postcards are proven winners.
Inexpensive to mail, postcards are a sure-fire way to get your message read immediately, says David. “Their small size gives postcards a longer shelf life; they can easily be hung on bulletin boards or stuffed in a purse to take when shopping (such as sale postcards). This traditional vehicle can generate big results for pennies per mailing!”
4. Print supports a multi-channel strategy.
According to David, “Customers and prospects will be more responsive if they are reached both online and offline. Many studies have shown that buyers bought the advertised product after reading print advertising about it.”
5. Print brings in the leads.
Open up your sales funnel with print, advised David. “You can get more mileage with print vehicles because they are so targeted in driving leads for advertisers. You can include your website, phone and even a QR code so readers can easily find you.”
Apply print to your own marketing efforts for visible results in 2014.