The Austin-based creative team has launched a look that has publishers standing in line for cover art.
“We want to do this thing and we want to pull it off but we know you’ll figure it out.”
For the Austin-based creative team of Adam Voorhes and Robin Finlay, those are the magical words they love to hear from their clients.
The duo is widely known for their still life photography that marries a mix of classic and pop, notes Kristina Monloss in Adweek. Monloss talked to the couple about their work (and life – they married after starting their professional collaboration) and what their style is all about.
“As far as our style, we talked early on about who are we and what is this look we’re creating and what do we want to do,” Finlay explains. “Stylistically, in the beginning, it was that we wanted to stay as close to classic as possible. We were shooting a lot of things on black, white, gray, neutrals, really involved light because Adam is a phenomenal master of light and how to manipulate it.”
That style has fostered a robust business of magazine covers, Voorhees explains.
“Most of the way our brand has evolved has been word-of-mouth, people seeing our images, people hearing about us from their peers. And our career has grown from doing small little things in the front of magazines to now we’re doing covers,” he explains. “Last year did over 20 covers. We’ve done a few already this year and it’s exciting.”
What’s fascinating about their work is how surreal their photography looks. They credit a careful mix of props, lighting and a judicious amount of digital enhancement.
“For us, the message we would want to stress is that even though you think it can’t be done for real doesn’t mean it can’t,” Voorhees explains. “Things that you don’t think can be done for real, we want to do that, we want to execute it and make it incredible.”
Incredible indeed. We’ll be watching the covers for more of the “Voorhes style.”