Off by 0.1 percent compared to last year
The media economy has gotten off to another slow start to the year.
Ad spending in the first quarter was essentially flat to first-quarter 2012, according to numbers out this morning from Kantar Media.
Spending declined by 0.1 percent from January to March, to $30.2 billion.
That came against tough comparisons to last year, when presidential candidates were spending heavily on advertising for the early primaries.
Even so, only two major categories measured by Kantar, outdoor and free standing inserts, saw growth of more than 1 percent.
Magazines and television both saw growth of less than 1 percent, and radio and newspapers were both down from last year.
Read the entire article including stats for each Ad category here: