Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Looking for ROI in All the Wrong Places
Want a real return in this age of digital fraud and waste? Think mail.  Recent...
Heck Yeah, Verizon, On Dropping the Greenwashing
Shout out to Verizon for (finally) removing its green e-billing claims from its website. It...
Vogue Goes Big in the Fashion Niche
Vogue’s been putting on a little weight lately, and the title sure does carry it...
This is What Real Innovation Looks Like
The key to surviving in publishing today? It takes brave leadership with an unwavering commitment...
Digital Devices Have a Concrete Problem
Using digital devices keeps us from thinking in the abstract and seeing the big picture;...
Rock, Paper, Scissors: Research Says Print Beats Mobile
As retailers face the digital ad meltdown, new research shows that print’s better at driving...
The Ad Force is Strong in This One
Regional magazines continue their winning streak, with billions in commerce dollars generated by their print...
Oh Snap! What Users Aren’t Getting About Snapchat
Snapchat fans are basically clueless when recognizing ads on the wildly popular social network.  Snapchat...
The Millennial, the Mail and the Election
Just how much does our youngest generation of voters value political mail? Some of these...
Why the World’s Most Powerful Ad Man is a Print Fan
As the pendulum continues its swing back toward print, a leading UK ad exec calls...