Sep 30
Sep 26
Sep 26

A Solution to Digital Deprivation?

Book lovers say things like this all the time: “My e-book reader is convenient, but I like the feel of holding that book in my hands, turning the pages, feeling the paper.” The deliciously tactile experience of reading a printed book or magazine cannot be replicated by a cold glass... read more →
Sep 25
Sep 25

Consumers Still Digging Direct Mail

[responsive][/responsive]Digital marketers would love us to believe it, but the rumor that direct mail has lost its touch with the typical consumer is unfounded. In fact, 60% of North American consumers enjoy reading direct mail promoting new products, and direct mail is preferred over email across key business verticals products... read more →
Sep 24

Confused by Native Ads? So is the FTC

[responsive][/responsive] In an effort to better understand native advertising and its implications for consumers, the FTC will host a workshop in December to “do a deep dive into the popular practice, bringing together publishing and advertising industry reps, consumer advocates, academics, and of course, regulators to explore the consumer protection... read more →
Sep 24
Sep 23

Time Marches On…In Print

Newly-named managing editor for Time magazine Nancy Gibbs talks a lot about their digital content. Gibbs outlines the redesign underway at Time.com. She raves about the newsroom full of digitally-trained writers and other staffers being brought on for their content department. She talks about more video, a greater volume and... read more →
Sep 23
Sep 19