Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Ex-agency Man Calls Ad Industry “Delusional”
“Marketers are from Mars. Consumers are from New Jersey.” ~ Bob Hoffman The ad industry...
Yes, Magazines Rock as Ad Platforms
Optimistic thinking from a print geek? Nope, it’s scientific fact from consumer research. It’s not...
The World is Your Catalog
A remarkable innovation potentially transforms every printed image into a purchase point. And brands are...
20 Top Foodie Magazines
Do not read this article on an empty stomach. Move over Bon Appétit. Make some...
The Ultimate Guide to Font Pairing
Macaroni and cheese; peanut butter and jelly; League Spartan and Libre Baskerville? Some things are...
Your Catalog: Much More Than a Sales Tool
In a multi-channel environment, that printed catalog has a lot of hats to wear beyond...
Remember When CNET Jumped the Shark?
When they launched in print, the idea caused some serious waves. Now? It’s all about...
Third Party Distribution: Too Much of a Crapshoot?
Publishers are finding that engaging with readers via Apple News and other third party platforms...
The Web of Disruption or a Branded Environment? A Publisher’s Choice
Today’s Internet is a disruptive experience that serves no one:  not the user, not the...
A Creative Talks about Print’s Real Value
Want to know what’s really going on in commercial printing? Look at it from a...