Sep 16

Print’s Death is So 2012

We’ve written about the exaggerated reports of print’s demise. We’ve provided the real stats and figures behind ad revenue and circulation figures that prove it lives and breathes. And we agree with Peter Houston that digital vs. print is a not a zero-sum game. Publishing—digital, print, mobile, whatever—is about creating... read more →
Sep 16
Sep 13
Sep 12

Native Advertising is Neither

One of the trends in the content marketing universe is so-called “native advertising,” in which branded content is strategically placed with a publisher’s content space. According to CMI’s Robert Rose, the name is a misleading misnomer. It’s neither “native” (quietly co-existing with the publisher’s editorial content) nor “advertising” (paid content... read more →
Sep 11
Sep 10
Sep 10
Sep 09
Sep 09
Sep 04