We’ve written about the exaggerated reports of print’s demise. We’ve provided the real stats and figures behind ad revenue and circulation figures that prove it lives and breathes. And we agree with Peter Houston that digital vs. print is a not a zero-sum game. Publishing—digital, print, mobile, whatever—is about creating... read more →
Sep
16
Sep
16
Digital ads are in trouble. Thanks to ever more popular ad-blocking software, a growing chunk of digital ads are never seen by their intended audience. According to the New York Times, 170,000 people a day are downloading Adblock, one of the most popular ad-zapping software products out there. In fact,... read more →
Sep
13
In a rambling rant to the nearly-vacant offices of late August, Digiday’s Brian Morrissey took a swing through the recent creative nuggets lying around the Internet. While ramble he did, he raised some great points about the need for creativity in all we do. There so very much noise that... read more →
Sep
12
One of the trends in the content marketing universe is so-called “native advertising,” in which branded content is strategically placed with a publisher’s content space. According to CMI’s Robert Rose, the name is a misleading misnomer. It’s neither “native” (quietly co-existing with the publisher’s editorial content) nor “advertising” (paid content... read more →
Sep
11
One of the pitfalls of diving into social media with both feet is the risk of spreading yourself too thin. And being spread too thin can result in watered-down content and lackluster results. According to Entrepreneur’s Rebekah Epstein, it’s better to choose only the key social media platforms that make... read more →
Sep
10
When it comes to content marketing theory and practice, it’s hard to dispute the fact that Joe Pulizzi of Content Marketing Institute is a top, if not the, go-to source. So when Joe gives advice, we listen. “Five Content Marketing Problems (with Five Helpful Solutions)” is classic Pulizzi –... read more →
Sep
10
[responsive][/responsive] Want to start a magazine? Forget getting a huge name like Hearst or Meredith behind you. Forget the big name retailers who have committed to advertise, and the heavy hitting editorial bigwigs on your masthead. Think Kickstarter, the crowd funding site that is home to the new, the wild,... read more →
Sep
09
Male focused magazines dominate the recent digital circulation figures, according to Louise Ridley of MediaWeek, thanks in large part to guys’ early adoption of tablet technology. And... read more →
Sep
09
In the usual run of magazines, there are some issues that are destined to become keepsakes, saved for posterity and capsulizing a moment in our collective consciousness. The 9-11 issue of The New Yorker, with its stark missing towers, or the Newsweek cover of September 1977, with its decidedly human... read more →
Sep
04
Dead Tree Edition seems to have a handle on the question “Why Has Magazine Circulation Declined?” And lack of readership is not the culprit, they say. “It’s safe to say that daily newspaper circulation has declined dramatically in recent years because consumers are finding other ways to get their news.... read more →