Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Why Catalogs? Because They Work
Want to boost your e-commerce revenues by 163%? Try a print catalog. The formula is...
Is Your Ad Strategy Scientifically Sound?
Advertisers take note: Your target’s brain is hard wire to receive that message in print,...
Once Again, Content Is King, Queen and Aces
Customers are will to pay for quality content minus the BS. And publishers are taking...
WIRED to Offer Ad-Free Reading…for a Price
Want to use an ad blocker on their site? It’s gonna cost ya. What’s $1...
More is Less at the USPS
That 3.3% increase in operating revenues covers as actual loss of a quarter billion. For...
The Money We Waste on Millennials
The ad budget you spend on digital ads to reach that coveted group is probably...
An Ounce of Ad-Free Prevention
Taking a page from brand magazines, the Rodale publication continues its pioneering ways. We’ve seen...
WSJ Breaking up with LinkedIn?
In a decidedly “it’s not me, it’s you” move, The Wall Street Journal removes its...
Print-Based News Outlets Rule on Facebook
Why are print-based media outlets leading the pack on Facebook, instead of digital-born/digital-only sources? With...
I’ll See Your E-Book and Raise You Two Real Books
For Millennials, maybe the constant use of a screen has made the experience of reading...