“I’m hungry…and I want to go shopping at Kohl’s.” That’s basically the reaction we had around here when we saw the gatefold ad for Kohl’s Kitchen Products in Food Network... read more →
We talk a lot about the need for publishers to take an active role in educating advertisers about the value of print. We used to almost take it granted that... read more →
It’s a trend we first started talking about in 2014, and the bold new paradigm for fashion mags seems to be growing. I’m talking about shoppable images in magazines, where... read more →
All the cool kids are doing it. Google uses direct mail to send promos for Ad Words. Amazon’s doing it; even Facebook is turning to direct mail, hoping it will... read more →
Go big, go personal, and go public. That was the general idea behind a brilliant new campaign from music licensing site Musicbed. “Musicbed, a Fort Worth, Texas-based music licensing company... read more →
When deciding where to spend your ad dollars, do you stop to consider your audience’s point of view? If you did, you might join the growing chorus saying pffft to... read more →
Sam Balsara has a bone to pick with the magazine ad industry. At a recent awards event in Delhi, India, the founder and chair of Madison World was largely disappointed... read more →
For Jenna Bruce, singing the praises of print comes naturally. She makes her living through print advertising, so of course, she’s a big fan. But as Bruce points out in... read more →
Talk about a pendulum swing. Wow. It wasn’t all that long ago we saw stories everywhere about how digital was killing off print. I’ll admit we got a bit tired... read more →
The print industry is facing a strange paradox. “Print is a proven important component of any media plan, effective on its own – and as part of a wider media... read more →