Advertising Archives - Page 2 of 28

330-308-3300

29 October 202021 July 2021|Advertising, Magazine, Print

Is it too soon to consider messaging and assurances outside of COVID? Elliott Millard, head of strategic planning at Wavemaker doesn't think so."We live in a marketing world where the obsession around relevance has reached saturation in the current Covid-19...

Long Term Benefits for the “Real” Category

27 October 202027 October 2020|Advertising, Print

Many business categories have been changed forever by COVID-19. Some have been accelerated into the future; e-commerce, streaming and video games ... all things that can be done from home. But the future is omnichannel and it's the best way...

Flipping Advertisers into Long Term Partners

01 October 202001 October 2020|Advertising

There’s a good trend afoot in our industry, as publishers pivot to a more consultative relationship with their advertisers. The Atlantic is the latest to announce plans to create deeper, more long-lasting partnerships with their advertisers. “This week it’s launching...

Ad Industry Invites Apple to the Table on IDFA Usage

16 September 202009 November 2021|Advertising, Digital

Apple’s much-talked-about iOS 14 was supposed to include a major advancement for user privacy… and it was poised to have a massive impact on the digital ad industry.“When iOS 14 rolls out to the public this fall, users would be...

Apple Hits Pause on Much-anticipated Privacy Feature

09 September 202009 November 2021|Advertising, Digital

Well, this is a bit of a surprise.Apple’s IOS14 was poised to torpedo the digital ad machine with its anticipated privacy feature that would require developers to get user permission to gather data and track them online. Users were expecting...

Back-to-School Buying Looks Very Different This Year

01 September 202001 September 2020|Advertising, Magazine

This year’s back-to-school retail season is understandably… a mess. While some categories (like home computers and home office gear) are up, the typical back-to-school rush for new clothes and sneakers and notebooks is facing major disruption as parents grapple with...

The Pause that Refreshes… Coke Pulls the Plug on FB Ads

22 July 202022 July 2020|Advertising, Digital, Social Media

Well, add Coca-Cola to the list of brands that have hit pause on their social media advertising. According to Karlene Lukovitz in MediaPost, the beverage brand halted all social media ads at least through July. The same day, “Dockers and...

The Apple Popup that’s about to Torpedo the Online Ad Industry

15 July 202015 July 2020|Advertising, Digital

Is Apple about to ruin everything for the digital ad agency? Judging by the collective gasp from agencies and marketers during Apple’s recent WWDC2020 Keynote event, something big just happened. That “thing” is the privacy feature announced during the event...

The Real Reason Brands are Turning to Long Form Print Ads (Hint: It’s About Trust)

29 June 202029 June 2020|Advertising, Print

It’s 2020, and brand messaging matters more now than perhaps at any time in our recent history. And this is fueling a resurgence in long-form print advertising, according to Larry Light writing in Forbes. “In a world of instant messaging,...

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