Don’t Sit This One Out, Warns Advertising Icon
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As tempting as it may be to “sit this one out,” it’s important that brands remain visible and vocal during these challenging times.  “Going dark during this time really raises a question mark, says John Sculley, former Apple CEO and...
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Why This Ad Spend Drop Won’t be a Bad as the Last Meltdown
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It could be worse... That’s what industry analysts are saying about out the expected decline in ad revenue due to the pandemic. “GroupM, a unit of WPP PLC, expects ad spending in the U.S. to drop to $207.9 billion this...
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Are We Ready to Eat Out Again?
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I missed eating out. So much so, that the very first weekend we were allowed to “dine-in” again in Ohio, my wife and I enjoyed a great meal at one of our favorite local places. Yes, it was different from...
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Why Mad Men is So Popular Right Now
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It’s a rewatch for the ages … Mad Men, the wildly popular Netflix series, was first aired in 2011. Almost from the start, it was hailed as highly original TV, with creativity long missing from the genre. And that, according...
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What Your Ad Partners Must Understand about Consumer Attitudes Today
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If you’ve followed our posts at all, you’ve likely seen me write about the need for publishers to help their ad partners understand the true value of print magazine ads. Last year we put together a list of resources to...
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Why We Want Abby Carvosso on our Next Zoom Call
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Abby Carvossa is just like us. As Group Managing Director for Bauer Media Advertising, she no doubt has a “big” job. Yet in her interview with Magnetic Media, Abby makes it clear she’s really just one of us … trying...
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Lifestyle Spending Up During Stay at Home Situation
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Passion spending is up … and poised to rise further. As many of us have the opportunity to spend more time at home, we are indulging in our passions – for music, baking (have you tried to buy flour or...
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Shifting your Customer Experience Strategy Due to COVID-19
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Life is upended, this much we know. The chaos has disrupted customers’ attitudes about brands as a result. According to Amanda Gagliardi writing for Ogilvy, it’s quite likely your customer experience strategy needs some adjustment … and quickly. Gagliardi urges...
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Build Brand Trust with Print Marketing and Advertising
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CRAFTY DOGMA/FLICKR I write quite a bit about the trust bump of printed magazines, how appearing in print – whether in ads or editorial content – can elevate your brand’s trust quotient across channels. Around here we know it to...
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Two Ways to Help Your Advertisers Get Past their Fear of Being Tone Deaf
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Your ad partner is contracted for a big ad buy on your platform; you certainly don’t want to lose that income … but forcing them to advertise when they aren’t rock solid on their messaging during this pandemic can destroy...
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