It’s an online world, and we are all Amazon crazy, right? If that’s true, what’s with all the shopping catalogs? That’s what reporter Rena Sarigianopoulos of NBC News affiliate KARE11 asked in this video clip. She received a mailbox full...

“Last Christmas,” writes Chaymae Samir in Reuters, “Amazon announced that it would print a toy catalogue during the holiday season. For any other traditional retailer, this wouldn’t be a novelty. But the e-commerce giant has built its $100bn empire entirely...

Credit: Micheile Henderson via UnSplash Call it B2C or DTC, direct to consumer marketing is back in print with gusto. “While catalogs might seem to be dated and expensive, the reality is there has been a huge resurgence in direct...

It’s here. My Amazon Toy Catalog, pleasantly thick with a high-quality matte cover, just hit my mailbox a few days ago. The first thing I noticed flipping through is the sticker page inserted inside, making it easy (and totally fun)...

The first of them are in the mail stream … the holiday catalogs. Some are old friends, like the outrageous Neiman Marcus fantasy catalog. Others are new entrants, like the toy catalogs from Amazon and eBay that debuted last year. ...

“We wanted to find a way to showcase our fantastic range of products. We know retail catalogues have long been the way Aussie shoppers prefer to browse and purchase the best deals.” That statement from Julie Nestor, CMO at Ebay...

Okay, IKEA has blown us away again. They caught everyone’s attention with their 2014 augmented reality catalog, followed by the 2015 book that went decidedly non-tech, saying it’s a “not an e-book; it’s a book book!” For 2020, they’re raising the...

For brands that use social media and other online sales funnels, the actual products or services they are promoting is just the tip of the iceberg, according to Sarah S writing for Hansel Group Marketing. “What you’re actually day-trading on...

Say what you will about Millennials -- and there’s certainly been enough said already, on everything from student loan burden to homeownership to craft beer and avocado toast. While these digital natives may spend a good part of their day...

“…lost in the noise of digital advertising.” That’s how Bill Corcoran Jr. of Corcoran Printing describes brands that ditched their catalogs in favor of digital advertising over the last several years. From his standpoint, the consequences were anything but happy....