Apple Hits Pause on Much-anticipated Privacy Feature
|,
Well, this is a bit of a surprise.Apple’s IOS14 was poised to torpedo the digital ad machine with its anticipated privacy feature that would require developers to get user permission to gather data and track them online. Users were expecting...
continue reading
An Internet Minute, Pandemic Style
|
As our economy… and our collective patience with this pandemic… both shrink, there’s one thing that’s expanding at an enormous rate. “In an increasingly digital world intensified by the outbreak of COVID-19, 2020 has introduced a new era where technology...
continue reading
Google Posts First-Ever Revenue Decline
|
There’s a glitch in the matrix, folks. Google, that behemoth of ad revenues, forecast a fairly steep drop in projected revenues from their March 2020 predictions. Principal analyst Nicole Perrin of eMarketer and Insider Intelligence’s Eric Haggstrom were recently interviewed...
continue reading
Cosmo, Paywalls, and Chicken Nugget Math
|, ,
“ … a mere fraction of your chicken nugget budget.”  That’s how Cosmopolitan recently positioned their new Cosmo Unlocked subscription service to readers, according to Kathryn Hopkins in WWD. "For $20 a year, they get the web site, print magazine...
continue reading
The Facebook Ad Boycott… Good Intentions, Questionable Impact
|,
They made their point – loud and clear – and now what? Last month’s Facebook ad boycott, designed to force the social platform to better police their site for hate speech and disinformation, is waning. Some brands are coming back,...
continue reading
The Pause that Refreshes… Coke Pulls the Plug on FB Ads
|, ,
Well, add Coca-Cola to the list of brands that have hit pause on their social media advertising. According to Karlene Lukovitz in MediaPost, the beverage brand halted all social media ads at least through July. The same day, “Dockers and...
continue reading
The Facebook Ad Boycott is a Great Opportunity for Publishers
|, ,
For the first half of 2020, Disney was Facebook’s biggest spender, according to Suzanne Vranica in the Wall Street Journal. Now, they’ve quietly and dramatically slashed their spending on social platforms. “In the first half of this year, Disney spent...
continue reading
The Apple Popup that’s about to Torpedo the Online Ad Industry
|,
Is Apple about to ruin everything for the digital ad agency? Judging by the collective gasp from agencies and marketers during Apple’s recent WWDC2020 Keynote event, something big just happened. That “thing” is the privacy feature announced during the event...
continue reading
Disruption Will Only Get Faster… and Print Will Remain Vital
|,
Canadian Prime Minister Justin Trudeau nailed it when he spoke these prescient words at the 2019 World Economic Forum in Davos last May: “It's incredible when you think of it, that this very moment right now, the pace of change has never...
continue reading
Google Announces Emergency Plans to Help News Organizations
|
Some good news from Google if you’re in the news business… Ad Manager fees are being waived, and they are creating emergency relief funds. “Google said on Friday it will waive for the next five months the small fee it...
continue reading