Soft Tablet Growth Getting Even Softer
|,
[responsive][/responsive]Tablets—once hailed as a revolution in mobile tech—have failed to perform. Not only are sales of the devices slowing dramatically, but sales of the content they were supposed to revolutionize are down too. Digital magazine sales are in a major...
continue reading
Can Magazines Fix the Tablet Problem?
|, ,
[responsive][/responsive]It’s been four years since Apple introduced the iPad and turned magazine publishing business models on their collective ears. Yet sales of digital magazines continue to slump, and the expected ad revenue hasn’t materialized. What happened? “The tablet magazine has...
continue reading
Digital Magazines Toy with Reduced—or Eliminated—Pricing
|,
Earlier this week we talked about the slump in digital magazine sales, and how the predicted glut of digital revenue in the magazine industry hasn’t panned out. Further evidence of the irrational exuberance of the digital business model is the fact...
continue reading
Digital Magazine Sales in a Slump
|,
[responsive][/responsive]The average large consumer magazine now brings in the same revenue through its digital edition as one full-page ad in their print edition, according to D.B. Hebbard of Talking New Media. “The reason is that the growth in digital editions is...
continue reading
This Revolution Will Not Be Tabletized
|, ,
The year is 2010, and Apple launches the iPad. The publishing industry, still reeling from the economic downturn, scrambles to engage a digital audience and looks to magazine apps as “the next big thing,” revolutionizing the way magazines are read....
continue reading
New Microsoft Ad Offers Wi-Fi Anywhere
|,
They are doing some amazing things with paper these days, and designers are not just thinking outside the box, they are inventing whole new containers. Take the recent Microsoft ad project in Forbes Magazine that is a completely portable, wireless...
continue reading
Digital Publishers See Ad Value in Magazines
|, ,
When big name digital companies like Yahoo, Say Media and Flipboard start talking about the value of creating magazines, you better believe that people are taking notice. Lucia Moses in Digital Day writes about the trend in “Why digital publishers...
continue reading
A Digital Casualty at the New York Times
|, ,
“We are sponges and we live in a world where the fire hose is always on. “ So says David Carr in the NYTimes.com in speaking of the “media juggernaut” we are all riding that has supposedly left print behind...
continue reading
Why Print Matters to Digital-Only Publishers
|, ,
Most of us might assume that digital-only publishers have little to no stake in the success or failure of printed titles. We might expect them to be blissfully unaffected by physical distribution issues at the newsstand, rising postal rates and...
continue reading
Issuu Takes Social Sharing to the Next Level
|, ,
Issuu is hot, and getting hotter. The world’s fastest growing digital publishing platform (according to a press release on Talking New Media) has just upped the game for social content sharing. Their new interactive Clip product gives readers “the ability...
continue reading