Publishers: What’s in your Digital Marketing Toolbox?
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What the most important elements to a successful digital marketing initiative? Diana Landau of Niche Media interviewed marketing expert Rebecca Sterner for her ideas on what works and what trends to watch. While digital marketing has surely brought some new...
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Print: From Disruption to Experimentation and Beyond
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CDS Global’s Malcolm Netburn gave the keynote address at the recent IDEAAlliance PRIMEX East conference, and BoSacks reprinted Netburn’s remarks in his blog. In his speech, Netburn took a realistic look a print’s evolving role in the media mix, and...
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Bad Apples in the Apple Newsstand
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It’s no secret the Apple newsstand is a mess. The lack of maintenance on the part of Apple has been causing headaches for publishers and their readers, to be sure. And now it looks like fraud is becoming an even...
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Got Data? Get Results with Marketing Automation
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The magazine industry is showing remarkable resilience after the dust-up of the past several years. Industry stats are showing, and predicting, growth in both the overall value of the global magazine market and in ad presence, according to an article...
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How to Actually Remember What You Read Online
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All the info, without all the noise, in user-friendly format: That’s what  UK company PaperLater is providing, saying they “allow people to enjoy reading all the great writing the web has to offer in a calmer, less distracting format,” according...
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Data Shows Magazine Revenue Will Grow in 2015
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The magazine industry is poised for renewed revenue growth next year, according to industry projections by PricewaterhouseCoopers (PwC).The insights were pulled from PwC’s Global Entertainment and Media Outlook - Magazine Publishing Overview, 2014-2018, and cited by Print in the Mix.According...
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Rosenberg on Why Print Publishers Should Pivot Back to Print
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Print publishers are missing out on a potentially lucrative opportunity by selling their online impressions through digital-only ad buyers, says Ari Rosenberg in MediaPost. He explains his idea through some rather hard to follow math, but the bottom line is...
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The Power’s in the Integration of Print and Digital
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If Michael Fernadnez of Advertising Age was trying to hit a nerve with his “stop printing catalogs” message last week, he sure succeeded. Response was swift and passionate, including Christine Alexander’s take on why direct marketing catalogs are worth it....
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How Do We Engage with Cross-Platform Magazines?
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With magazines appearing in so many formats lately -- traditional print, web-based and app -- the question on most publishers’ minds is “which format works best to engage my audience?” To answer that question, IPC Media commissioned a survey of...
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The No-Print Pothole:  How Digital Only Leaves a Huge Gap 
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Has print really had its day and can digital really replace it in the marketing mix?Explore B2B’s Caroline McCormack asks just that in her article “Cross media marketing the cast for digital vs print.”She begins her article carefully outlining the...
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