Digital Archives - Page 4 of 37

330-308-3300

Email as a Brand Platform, not Simply a Marketing Channel

30 April 202023 July 2021|Digital

Gimme shelter, Laurent Durieux When you think about your marketing channels...No doubt you think about email – the weekly newsletter, the drip campaign, the company updates you send your customers. Yet Annemarie Dooling of the Wall Street Journal suggests we...

Advertisers are Feeling Queasy about Your Digital Detox

08 January 202008 January 2020|Digital

One of the trends we saw grow in 2019 was the idea of a digital detox. Digital minimalism is taking off, as people seek to unchain themselves from their devices and regain a sense of control in how and what...

It’s Never Been Easier… or Harder… to Get Your Message Out There

07 January 202007 January 2020|Advertising, Digital, Marketing, Print

For marketers, it truly is the best of times and the worst of times, a position made clear by Royal Mail’s new report titled “Why Mail Cuts Through.” “It’s never been easier for marketers to target an audience,” the report...

What is Electronic Media Doing to Us?

16 December 201909 November 2021|Digital

When asked if overusing electronic devices could be damaging their health, more than half of consumers surveyed for a Two Sides report answered “Yes.” Around the same number felt they spend “too much time” on their devices, while close to...

UK Publisher Turns Print Titles into Digital Gold

02 December 201902 December 2019|Digital, Magazine, Print

For UK magazine publishers, 2018 wasn’t a banner year by any means. Newsstand sales were down almost across the board, leaving publishers looking for new ideas. And one publisher seems to have struck gold. “Future, a publisher once known for...

Publisher Says Jury is Still Out on Apple News+

27 November 201927 November 2019|Digital

When Apple News+ launched earlier this year, the company hoped it would provide an “immersive magazine and news reading experience” that merited the ongoing monthly subscription. To be sure, around 200,000 subscribers signed up for a first free month, yet...

Did the Influencer Bubble Just Burst?

20 November 201920 November 2019|Digital, Social Media

What do the BBC, Google, Amazon and social media influencers all have in common? According to a Mindshare survey of UK customers, they all have zero (or worse) credibility. “Most UK consumers believe the BBC, Amazon, Google and social media...

A Deep Dive into the Plundering of the American Media

14 November 201914 November 2019|Advertising, Digital

The media business is in the toilet. That’s the opinion of Ryan Cooper in The Week, as he relates the current state of the news media. “Despite the relatively strong economy, thousands of journalists are being laid off every year...

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