The Uneasy Truce between Facebook and News Media
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In the wake of dropping engagement and rousing calls for better oversight on fake news, Facebook has announced the launch of Facebook News, which will feature content from “trusted news partners.” And many of those news publishers will actually be...
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Digital Marketing and the Forgotten Rural Consumer
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Many of us long to get offline, even out of range, for a day or so. We are constantly connected to our devices and welcome those mini-vacations where we can unplug. Yet our perfect vacation is a daily reality for...
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Now You Own It, Now You Don’t – Digital Media Ownership Gets Fuzzy
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This summer we shared the news that Microsoft was shuttering its e-book store. They are out of the e-book business and have not only closed their e-book store, but they have also erased all traces of any e-books you purchased...
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A Tale of Two Publishing Models
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You could say that this century so far has been the best of times and the worst of times for publishers. On the one hand, we have tremendous audience reach made possible by social media and digital content distribution. On...
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The One Thing Publishers Should Never Outsource
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“Every publisher needs a platform. If they don’t control that platform, they are at the mercy of platform owners whose behavior is shaped by incentives that may not align with the needs of publishers.” Can I get a heck yes?...
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A Stark Warning to CMOs Focused on Short-termism
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It’s not the ad campaign; it’s what the ad campaign is doing for your brand. It’s not the marketing campaign; it’s what that marketing is doing to engage and build relationships. This distinction is critical when it comes to understanding...
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How Safe is Your Online Brand Advertising?
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When it comes to your online ads, brand safety is an increasingly important factor to consider. Consider the blow-up earlier this year as brands fled YouTube in the wake of explicit pedophilic content. This came after two major scandals in the past...
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How News Media Benefits from a Post-cookie World
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In a post-cookie world, can journalism survive? The idea has its skeptics, according to Jeff Turner in the Washington Post.  The end of the cookie era comes as the next crisis in a steady stream of threats over recent years,...
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Publishers are Not Happy about Google Ad Metrics Report
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Finally.We’ve known about Facebook’s dodgy metrics for ages now. But Google somehow seemed to remain above the fray.The party’s over.“Google’s recent research showing that publishers stand to lose 52% of programmatic ad revenue if they can’t use third-party cookie ad...
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How to Innovate when the Ground Shifts Underneath You
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Does it feel like things moved way too fast during media’s digital disruption? Well hold on, because one industry expert believes change is only going to accelerate. “The media landscape is changing rapidly and media owners need to be aware...
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