Don’t Publishers Need to Be Where the Customers Are?
|,
Leave it to BoSacks to cut down to the heart of any issue in publishing. This time, he looks at the current ebb and flow of magazine media and asks publishers point-blank … shouldn’t they be where their audiences are?...
continue reading
Hope, Not Drama, from Ad Industry’s Rising Stars
|,
The year that never ends has been relentless. In the highly competitive ad game in particular, things have been tougher than usual for the industry’s younger generation. So it’s absolutely great to hear from some of the creatives included in...
continue reading
This Brand’s Readers are All In on the Joke
|,
There has been a lot of news the last few years around reader-funded magazines and publicly driven news, as ad-funded journalism continues to take its lumps. Let’s add The Nib for the win in that regard. Speaking with Stack founder...
continue reading
Urban Hiking Magazine Set to Launch in Australia
|,
Australians have long been known for their outdoorsy lifestyle and desire to roam. So this year’s COVID-19 restrictions have been especially hard to take (while they have been highly successful compared to many other countries in containing the virus). Now...
continue reading
The Passion and Purpose of Magazines
|, ,
Is it too soon to consider messaging and assurances outside of COVID? Elliott Millard, head of strategic planning at Wavemaker doesn't think so."We live in a marketing world where the obsession around relevance has reached saturation in the current Covid-19...
continue reading
The 25 Year Crush on Fast Company’s Design
|
A brand identity can be a powerful thing. It’s also a fluid thing, hopefully adapting its design with the times without losing its essence.Graphic design, according to Fast Company’s current creative director Mike Schnaidt, always needs to solve the current...
continue reading
Using Print Aesthetics to Rev Up Digital Engagement … the Retromotive Story
|,
Classic cars, people and their stories … that’s the editorial mandate of Retromotive magazine, produced and designed by photographer Nathan Duff. The reader-supported title was recently named a finalist in the prestigious Mumbrella awards, thanks to its elegant and uncluttered...
continue reading
Outdoor Joins with TV Series to Launch New Print Magazine
|,
With travelers staying closer to home and all of us seeking some more “unplugged” time, this is welcome news. According to Lyndsie Clark in Niche Publishers, Outdoor Magazine is collaborating with the indie travel TV series Places We Go to...
continue reading
Hearst’s Chicken Nugget Math is Paying Off in $$
|,
In our current climate of lockdowns, shutdowns and scaling back, this news from Hearst Magazine gives us plenty of reasons to smile. According to Dana Neuts in Subscription Insider, the magazine publisher recently announced a multi-million dollar investment in the...
continue reading
CBS Turns the Lights Back on for Watch! Magazine
|,
Fans of the CBS magazine Watch! will be watching the newsstand soon for a return of the media brand’s print edition. “CBS says it plans to make a return to print with its entertainment title Watch! after going all-digital and...
continue reading