The Voice: Why Leo Jung is Good for Magazines
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Leo Jung’s mind works in ways beyond typical. And that is a very good thing for his current project, The California Sunday Magazine. The magazine itself has a unique distribution model, so outside the box thinking would seem a good...
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What Joe Ripp Thinks About…Everything
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“The goal is to be what we are, a great content company, and not a magazine company. We are a great content company that survives and lives on every form of distribution.” In no uncertain terms, Time Inc.’s chair and...
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Magazine Launches Outpace Closures Almost 3 to 1
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The newsstand experience continues to evolve, with an ever-changing façade of new titles in several categories -- like Smithsonian Journeys, a gorgeous newcomer this year, and Adventure Outdoors Magazine, which puts a survival spin on the great wide world. “In...
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Riding the Numbers Rollercoaster
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When it comes to counting magazine launches, the industry generally respects the stats of Samir “Mr. Magazine” Husni as the real deal. So when Husni says the industry is on an uptick, we pay attention. “While the numbers are down...
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How to Kick Up Your Collectability Factor
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Looking back on the last eight years, Samir “Mr. Magazine” Husni has compiled some invaluable lessons in what publishers today must do to keep and grow an audience. It has little to do with bells and whistles and digital interfaces,...
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How to Be a Lifestyle Enabler
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When a brand can think outside its own product box and imagine the lifestyle those products help to support, amazing things start to happen. Such is the case with mattress company Casper, which recently launched a digital magazine call Van...
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Print Magazine Sift Has Us Hungry for More
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The yearly arrival of the King Arthur Flour holiday catalog signals the real start of the season around here. And now, the company has launched Sift, a print magazine that is bringing scrumptious right back into the kitchen. “Even though...
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Welcome to the Transcended Infinite Media Age
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Overall print magazine circulation is stable or slightly up, and magazine readership (both print and digital) is increasing, according to Samir “Mr. Magazine” Husni. So it’s back to business as usual for print magazine media companies, right? No, according to...
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Keith Kawasaki on the Longevity of Print
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Mr. Magazine tells a great story about how the Army National Guard's magazine came into being – a mom of a soldier asked for a printed copy of an article off their new website back in 2004 --  and the...
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The Viral Power of the Magazine Cover
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Something interesting is happening to magazine covers. Rather than facing extinction like so many predicted with the dawn of digital media, covers are finding new audiences and viral love. Catherin Taibi in the Huffington Post notes that digital – in...
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