Magazine Archives - Page 88 of 102

330-308-3300

Magazine Readers Have Little Appetite for Binge-Reading Buffet

18 March 201518 March 2015|Digital, Magazine

[responsive][/responsive]First there was Next Issue, then came Magzter, both offering subscription-style all-you-can-binge digital magazines. And the magazine reading public was not impressed. “It is an idea that, on the surface, sounds like a sound business model that would appeal to...

For Startups, Print is the New Print

18 March 201518 March 2015|Magazine, Print

[responsive][/responsive]"We don't see it as advertising. We see it as a product -- an extension of the brand." So states Ethan Song, co-founder of menswear start-up Frank & Oak, in an interview with CNN Money’s Sara Ashley O’Brien about the...

Print Leads to Purchase for Porter

17 March 201517 March 2015|Magazine, Marketing, Print

[responsive][/responsive]Print sells. Just ask Net-a-Porter VP Tess Macleod-Smith, interviewed by MagWorld in Fipp.com. The article notes the one-year anniversary of Porter magazine, launched to be a fully shopable fusion of fashion and content for the brand’s e-commerce customers. “The thinking...

Monocle Says Phooey to Digital

16 March 201516 March 2015|Digital, Magazine, Print

[responsive][/responsive]Tyler Brûlé pulls no punches. As founder and editor-in-chief of high-end lifestyle magazine Monocle, Brûlé unapologetically eschews social media for his highly successful brand. “It’s great having lots of likes and lots of followers, but you have to wonder what...

February Magazine Launches Ahead of 2014 Pace

11 March 201511 March 2015|Magazine, Print

The deep winter freeze didn’t seem to slow down the magazine publishing industry last month. “February 2015 saw 65 new titles hit newsstands, with 16 of those launches promising regular frequency,” remarks Samir “Mr. Magazine Husni. This compares well to...

Why Magazines Haven’t Made the Digital Cut

10 March 201510 November 2021|Digital, Magazine

[responsive][/responsive]We talked about it last summer, that this revolution will not be tabletized. With tablet sales dropping it appears even less likely now that digital magazines will usurp traditional print.What’s really behind consumer preference for print over digital magazines? D....

Hard to Kill: Newsweek, One Year After

10 March 201510 March 2015|Magazine, Print

[responsive][/responsive]When Diller and co. killed off Newsweek’s print edition in 2012, it left the door open for a bargain acquisition by IBT Media and the title's subsequent relaunch in 2014. Media mogul Barry Diller and legendary editor Tina Brown couldn’t...

Uber Enters the Publishing Game With Magazine for Drivers

09 March 201509 March 2015|Magazine, Print

[responsive][/responsive]Talk about a magazine with wheels. Uber, the hugely popular ride hailing company, is launching a quarterly magazine aimed at its drivers. "The publication, which Uber employees devised and put together over the past five months, is launching in six...

New Niche Print Magazine Aims at the Physician Lifestyle

05 March 201505 March 2015|Magazine, Print

[responsive][/responsive]Success in today’s niche magazine market comes down to gaining a deep understanding not of the mass market but of your own audience, and seeing the gaps in what the market offers them. And that’s why Physicians’ Life – a...

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