What We Know About Magazines and Young Readers
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Fact: Print magazines reach more adults and teens than the top 25 primetime TV programs (Magazine Media Factbook 2014 data). Surprised? You’re not alone. “There’s a common belief these days that only older people read magazines. Even if you’ve read...
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Trade Magazines Hot in Emerging Markets
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For emerging markets, especially China, trade magazines look to be hot properties in the next few years. “Markets such as China, India, Russia and South Africa will see the fastest growth in total trade magazine revenue as local businesses look...
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Creating Selfish Permanence in a Digital Design World
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[responsive][/responsive]Kai Brach admits that the initial motivation for creating his new print magazine was purely selfish. “I was doing web designs for clients and I got really tired of producing something that didn't last very long; whenever you create a...
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One Year Later, Allrecipes Print Venture is Booming
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[responsive][/responsive]At the time, it was a fairly bold concept – take a successful digital-only platform and use that as the basis to launch a print magazine. Bold, and brilliant, as Allrecipes has grown from their initial launch in mid-2013 to...
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The Atlantic on Why Fashion Magazines Matter
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[responsive][/responsive]The words of this anonymous critic of fashion magazines might have been written just yesterday: “… there seems to me in all this work, a fatal tendency away from close study of individual characteristics toward types, and rather foolish types,...
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Digital Media, You Have Curation Problem
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Among magazine readers, the preference for print goes way beyond a simple romance with the look and feel of glossy paper. To be successful, a print publisher must master the idea of finite space, creating a carefully curated edition each...
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What’s Keeping B2B Publishers Awake at Night?
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[responsive][responsive]As publishers make the shift to magazine media companies, they are faced with a whole new set of challenges. Like any challenge, identifying the issue is the first critical step in adjusting your plans, so we appreciate Alex Ford’s article...
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7 Reasons Magazines Belong in Your Media Plan
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[responsive][/responsive]Can magazines play an effective part of my marketing campaign? This question is being asked in marketing blogs and industry events and the answer is ringing back with a big “yes.” As luxury retailers and digital commerce sites launch in...
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Barney Goes Print; Fashionistas Will Go Wild
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[responsive][/responsive]Yet again, a high end fashion retailer is launching a print title, based on the success of their online editorial experience. “[Barneys New York] announced Thursday that its popular, shop-able editorial site, The Window, will debut as a seasonal print...
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A Peek Inside the Magazine Nursery
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[responsive][/responsive]The problem with statistics is that they often provide critical information well after the fact. Trends are easy to spot in hindsight, as we adjust the statistics to suit our reality. As Mark Twain famously said, “There are three kinds...
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