Mr. Magazine Says Think “Audience First” This Year
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[responsive][/responsive]“If you can look into the seeds of time, and say which grain will grow and which will not, speak then unto me.” This quote from William Shakespeare is a fitting beginning to this piece from Samir Husni, aka Mr....
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More Marketers Weigh in on the Value of Print
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As the world went digital, many businesses did too. Yet what did they risk by cutting traditional media out of the loop? “Many people have started using the Internet as their primary source for networking and information,” writes Katherine Halek...
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What Digital Marketers are Saying About Print
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[responsive][/responsive]Credibility, impact, legitimacy – these are just three of the words one digital marketing consultant uses to describe the benefits of print. “Print offers a credibility no other medium can offer,” writes Marjorie Steel in the Grand Rapids Business Journal....
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How to Leverage Your Magazine into Successful Event Revenue
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[responsive][/responsive]Despite the potential risks, events are quickly becoming part of the business model for many publishers. And it’s a strategy that can really pay off, notes Gretchen Peck in Publishing Executive Magazine. “Publishers understand the need to diversify, and there...
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What To Expect in Content Marketing in 2015
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[responsive][/responsive]Camille Padilla Dalmau seized a brilliant opportunity last month to hear straight from the source what to expect next year in content marketing. “During the Contently Summit last week, I weaved my way through a sea of content marketers during...
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Extreme Marketing by Red Bull: Give Them Wings
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[responsive][/responsive]Red Bull’s Ian Trombetta and Greg Jacobs were the closing speakers at the recent NewsCred Content Marketing Summit, and their talk blew the audience away. As well they should, given their brand’s mission. “There are, of course, many ways to...
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3 Minutes of Apple’s Awesome Sauce
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[responsive][/responsive]It’s the quintessential tech start-up dream: Humble beginnings to world domination. Fast Company provides a three-minute look at Apple’s transformation from garage band to rock stars. “Steves Jobs and Wozniak lived the original Silicon Valley creation myth when they built...
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Print Is Weapon of Choice for Brand Ninjas
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[responsive][/responsive] It’s time for the annual UK Autumn Seminar, sponsored by advocates of the print and stationery industry. So it comes as no surprise that the theme this year centers on print as the “weapon of choice” for ultimate brand...
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Kevin Spacey on Storytelling: 3 Keys to Getting it Right
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Kevin Spacey got a standing ovation when took the stage at least month’s Content Marketing Institute. “But why was Spacey at a marketing conference, you ask? Good question,” writes Mark Jones in CMO By Adobe. “The word on the conference...
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Publications Using Pinterest as a Key Ally
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Some magazine editors seem to have an edge on predicting trends and understanding what their readers will be into in the coming months. Are they tuned into some universal consciousness? Not exactly, but they are using Pinterest to tap into...
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