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330-308-3300

What’s Big, Heavy and Loved by College Students?

08 September 201508 September 2015|Print

"Easier to read.” “Ebooks are difficult to navigate.” “Lack of focus and concentration” with digital books. These are just some of the reasons given by more than 500 college students when asked about their preference in text book format. “Seven...

Prices, Pages Both Higher for New August Magazine Launches

08 September 201508 September 2015|Magazine, Print

As the magazine industry transitions away from mass market toward specialty niches, Samir “Mr. Magazine” Husni comments that “August was filled with titles that continue to reflect the face of our society more than any other medium in the industry.”...

Nissan Exec on One Big Mistake Marketers Make

01 September 201501 September 2015|Advertising, Digital, Marketing, Print

[responsive][/responsive]Relevance is defined as “the condition of being connected with the matter at hand.” (Dictionary.com) When we talk about magazines and other print media and their relevance, we have to think in terms of that connection – not just to...

Print Remains Dominant Medium for Magazines

31 August 201531 August 2015|Magazine, Print

[responsive][/responsive]Based on the figures in the latest NRS PADD report, print continues to remain the dominant medium for magazines, especially non-news brands. “Mobiles and tablets continue to play an increasingly important part in the readership of magazines,” writes Ellen Hammett...

The Magazine is Dead: Long Live the Magazine!

24 August 201524 August 2015|Advertising, content, Magazine, Print

From Mr. Magazine’s mouth to your ears: the “death of print club” has closed up shop. “Every major media company in the United States has launched at least one new magazine (Time Inc. is the only exception, but has been...

So This is How to Get Their Attention

24 August 201524 August 2015|Advertising, Print

Pardon the hyperbole, but we are about to blow your mind with this little known and surprisingly simple fact. People are paying more attention to print ads now than they did in 2008. Not only are they seeing the ads,...

Upping the Luxe Factor for Condé Nast’s Traveler

20 August 201520 August 2015|design, Magazine, Print

Condé Nast’s Traveler magazine has always been a classy title, full of exotic images and compelling travel content. And now, they want to be a “coffee-table mainstay” for true travel aficionados, Aria Hughes reports in WWD. “The September issue will...

Brits Say Bring on the Print

20 August 201520 August 2015|Magazine, Print

With tons of free content is available 24/7, it is encouraging to see that the appetite for high quality, original and inspiring content remains strong. Free content is available anytime, anywhere on any topic under the sun. So why, asks...

GQ Magazine Raises Price, Sells More Copies

13 August 201513 August 2015|Magazine, Newsstand, Print

Maybe it’s counterintuitive to the old-school marketers, but it seems that price is not the determining factor when readers decide what to buy. It’s all about the experience. Take GQ Style for example. “We pushed the cover price of GQ...

Put A Ring On It…Print Ads Still Engage

13 August 201513 August 2015|Advertising, Magazine, Print

A few days ago we published an article on the weird science behind ad effectiveness, and got great feedback. (It seems our readers like to know the facts about digital and print engagement.) So today we follow up with more...

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