Readers Ask: Where Are The Books?
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Never come between book lovers and their books. Librarians across the country are learning this the hard way, according to Michael S. Rosenwald in The Washington Post. “Around the country, libraries are slashing their print collections in favor of e-books,...
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Why Digital Ads are Losing Value at an Alarming Rate
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Matthew Ingram, writing in Fortune, waxes nostalgic for a moment in a recent article. “Back in the good old days of traditional media, advertisers and publishers were the best of friends. Publishers of newspapers and magazines and other things enjoyed...
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Two out of Three Adults Do THIS 2-3 Times a Month
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Digital magazine researchers find a surprising number of respondents read a lot of print titles. It was designed to quantify digital magazine readership, but the results of the Digital Magazine Publishing Study and Handbook from Mequoda uncovered a surprising  thing...
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Why Heavier Paper May Be a Brilliant Move for EW
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Entertainment Weekly saw a 14-15% drop in ad rates the first half of this year. So they are doing what any publisher would do, laying off staff and slashing costs, right? Nope. “Instead of additional layoffs, the weekly Time Inc....
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Why B2Bs Can’t Afford Not to Print
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Consumer trends are clear: more people prefer to read magazines in print format than in digital. And that is no less true for association members, according to Joe Stella in Association Media & Publishing. Stella, VP at content marketing firm...
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Reality Check on the Digital Migration
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H Bauer CEO David Goodchild pulls no punches when speaking about publishing in a multi-channel environment. “There is no question that the evolution of magazine media from a single channel medium to a sector which is synonymous with original, trusted,...
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Understanding Print’s Luxurious Future
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The industry in general has seen some surprising and counterintuitive trends of late, according to Michael Brunt, CMO of The Economist who writes:  “…we are seeing an interesting mix of readers who engage with our brand—among our new subscribers, we...
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Publisher Channels Inner Jedi to Launch Star Wars Magazine
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This one takes us right back to the days when we’d run down to the corner store, allowance burning a holes in our pockets, to pick up the latest issue of our favorite magazine. Those summer afternoons would go by...
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Industry Forecast: 5 Years In, Print Will Still Dominate
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Fast forward five years – everyone has a smartphone, smartwatch or smart-mobile-something. Digital content will proliferate across all categories, and publishers will see a rise in digital revenues. And even with all this, print will still be the dominate revenue...
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Print Audiences Often “Most Powerful” for Your Brand
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Bill Curtis knows a thing or two about media brands. As CEO of the Robb Report, he has seen his brand evolve from a print magazine publisher to a multi-media company. “I’m confident that Robb Report will be in print...
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