7 Rock Solid Reasons to Advertise in Magazines
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Advertising in print magazines in still one of the most effective ways to build your brand. Period. It’s the dawn of the post-ad digital world. As marketers come to understand that digital advertising is not the miracle cure is was...
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WSJ Sees the Future…in Print
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The Wall Street Journal may have just silenced print’s remaining critics with this one announcement. This has us jazzed. “The Wall Street Journal is launching a new annual magazine dubbed ‘The Future of Everything,’ which is set to launch next week,”...
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New in the Newsstand this November
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Husni’s Launch Monitor gives the rundown of the “bountiful” new title launches. When someone uses words like “cornucopia” and “bountiful” to describe anything that happens in November, they can be forgiven for waxing poetic. When that somebody is Samir “Mr....
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It’s Only Real if You Can Throw it Across the Room
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A magazine is about much more than content…it’s the entire reading experience. “Online or mobile magazines are not real. It’s only real if you can touch it, feel it, throw it across the room,” says Samir “Mr. Magazine” Husni, quoted...
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Porter to recognize 100 Incredible Women
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The luxury retailer’s print title is again making news with a special feature on women who inspire, lead and empower others. The fashion industry has long been about much more than looking good in the latest creations. For many brands,...
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Jewish News and Culture Site Launches Print Title
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The bi-monthly Tablet magazine will provide a mix of content not available on their digital platform. Popular and award-winning Jewish news and culture site Tabletmag.com is poised to launch their first ever print magazine, according to D. B. Hebbard in...
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Direct Mail Called “The Most Direct Pipeline” to Consumers
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Just as the first iteration of direct mail disrupted retail, so too will direct mail 2.0 disrupt and transform the industry. Budget troubles at the USPS aside, there is plenty of innovation going on in direct mail these days and...
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Publishers are Realizing that Vacuums Suck
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As print and digital newsstands continue to disappoint, publishers are bypassing the traditional newsstand system more and more. In his usual succinct style, D. Eadward Tree sums up why publishers are taking the newsstand mess into their own hands. “Nature...
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Why Print Refused to Die
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The answer is surprising simply. People want it. “Just a few years ago, it looked as if digital publishing would push print aside. But print refused to die. Why?” asks publishing consultant Jim Elliott in a sponsored post in Folio:....
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When Innovators Innovate, Print Happens
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Why are these corporate innovation experts looking at print as their next way to innovate? Because they listened to their audience. Innovation Leader launched about two years ago as a digital-only publication, with the mission to highlight “how big companies...
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