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Why Publishers Have a Huge Advantage on Social Media

18 November 201618 November 2016|Publisher, Social Media

It’s a mad, mad world out there on the social platforms, but publishers have a leg up when it comes to social strategy. As a brand, you’ve got to leverage a multi-channel strategy to engage a wider audience. And it’s...

It’s No Picnic on Social Media

17 November 201617 November 2016|Social Media

There’s a lot of anger and frustration from marketing execs on social platforms. How’s the view from where you sit? “Outrage,” “anger,” “more toxic than ever,” “very difficult now”… these are just a few of the phrases being used by...

Four Ways Brands Make Money in the Instagram Monkey Sphere

09 November 201609 November 2016|Social Media

As Instagram quietly becomes the number two social media platform for publishers, money is being made with these specific strategies. Is your brand on Instagram? More importantly, is your brand making money on Instagram? “As a platform, Instagram might not...

Can YouTube Make the Switch from Platform to Publisher?

09 November 201609 November 2016|Publisher, Social Media, VIdeo

The numbers underscore just how difficult it is to convince folks to pay for something they’ve had for free all along. YouTube is ubiquitous. The platform has more than one billion monthly users, and is growing by the minute. Their...

Facebook’s IA is Feeling the Chill

05 October 201605 October 2016|content, Social Media

Many early adopters of Facebook’s Instant Articles are posting less and less; some have stopped entirely. Are publishers turning a cold shoulder to the platform? Instant Articles, the controversial news publishing platform launched by Facebook in May of 2015, has...

Can Third-Party Verification Help Facebook Save Face?

04 October 201604 October 2016|Social Media

The ANA is calling for transparency; maybe this will finally be what tips the scales back toward sanity in the digital ad space. Facebook, you’ve been called out. In the wake of its video metrics controversy, the social platform is...

The Risk is Real: How Facebook is Destroying Journalism

21 September 201621 September 2016|Editorial, Social Media

By walling up readers and luring away advertisers, the platform is putting the Fourth Estate in dire straits. Traditional journalism faces a risk so severe that some are calling it the end of the Fourth Estate as we know it....

Mid-Roll Ads on FB Just Won’t Fly. Here’s Why.

09 September 201609 September 2016|Advertising, Mobile, Social Media, VIdeo

“Audiences are now accustomed to having control over the content they consume, and you can't put that genie back in the box.” Did Facebook just make a critical error? According to Carrie So writing in Advertising Age, they sure did....

Shocker: Facebook is Making Money on Your Content…and You’re Not

31 August 201631 August 2016|content, Magazine, publishing, Social Media

“Note to magazine-media executives: Social media clearly is a fabulously innovative 21st Century town square, but it’s not altruistic.” – Tony Silber, Folio: When Facebook announced yet another change to their publisher policies this month, the indignation was palpable, as...

FTC Coming Down on Celebrity Endorsements

17 August 201617 August 2016|Social Media

Advertisers are facing a new threat as the government calls out paid social influencers for what they are. There is a new way to make a living online. “Social media influencers” with huge audiences are often sought out by brands...

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