Can Twitter Pull It Together?
|
Despite adding users, earnings are still below predictions and the Street is showing its displeasure. It’s adding users, staying relevant to existing fans and continues to be culturally relevant. So why can’t Twitter make a go of it on the...
continue reading
Fear and Loathing on Facebook
|
If you’re not “absolutely petrified” of FB’s empire-building tactics, you’re probably not paying attention says one publisher. “Absolutely petrified.” That’s how Neil Vogel, head of About.com, feels about the rise of distribution platforms like Facebook Instant Articles, Live Facebook, and...
continue reading
The Chilling Link between Social Media and Depression in Young Adults
|
Research shows that too much time on social networks could be making people, especially young adults, more prone to depression. Admit it; it happens. You’re scrolling through your newsfeed seeing photos of your bud’s latest round of golf or awesome...
continue reading
No Big Surprise: Publisher Traffic from Facebook Sinks
|
Some publishers saw their referral traffic crash last month, as FB pushes to keep readers inside its own content garden. Referral traffic from Facebook took a big hit last month for many of the big name publishers using the Facebook...
continue reading
Why Hyperdistribution Won’t Save Publishers
|
“Ceding control of content inevitably means making compromises, not just in the way the content is presented, but what happens to the data the content creates.” For many in the publishing industry, it’s a tough idea to wrap your head...
continue reading
Facebook’s Path to Suckerdom
|
One critic pulls no punches railing against publishers “fighting yesterday’s battles” with FB’s Instant Articles. Greg Krehbiel is nothing if not outspoken. His latest prediction? That publishers will, in just a few years, come to regret their decision to put...
continue reading
Posts Up, Interactions Down — What’s Going on at Instagram?
|
The former “King of Social Interaction” now looks to be suffering from overuse. It was called the “King of Social Interaction” by Forrester Research, breaking the rules of engagement on social networks across the board by 2014. Instagram, the social...
continue reading
Will You Publish on Facebook’s Instant Articles?
|
When IA opens up to all in April, publishers will have to make some hard choices; at best it’s a calculated risk. “They’re better for readers on mobile devices.” That, in a nutshell, is Facebook’s primary reason why publishers should...
continue reading
Social Media: Knowing When to Say When
|
Not getting that dogpile of likes and shares? Here’ a few things to try before calling it quits. “Your team’s been sinking hours a week into Pinterest (or LinkedIn, or Facebook, or Twitter, or Vine). You’ve gotten three comments: one generic...
continue reading
What it’s Really Like for Publishers Using Facebook’s Instant Articles
|,
At look at how the social platform publishing app is working from the folks using it most. Since spring of last year, a limited number of publishers have been allowed and encouraged to post their content directly onto Facebook using...
continue reading