Mr. Magazine: Why Humanity Needs Magazines
|
Why do we still need magazines in this day and age of unfettered access to unlimited content? Mr. Magazine asks – and sagely answers – that question in his post on the dark side of social media. Spend any time...
continue reading
When News Was More Than a Sentence or Two
|
“I’ve spent the past few weeks with a town crier attached to my wrist,” writes Joshua Benton in Nieman Reports, describing his recent experience wearing an Apple watch. He tells of the constant “thumps and buzzes” that seek to grab...
continue reading
SkyMall Taking Flight Again?
|
The skies of North America seemed a little less friendly when SkyMall announced its bankruptcy earlier this year. Now, six months later, an East Coast firm has scooped up the company’s assets for $1.9 million at auction. According to Myles...
continue reading
7 Stone Cold Truths about Magazine Ads
|
Dennis Kelly is a rabid advocate of testing. “Earlier in my career, I may have jumped at that to say you MUST use, blah blah blah blah, or else the campaign won’t be effective,” Kelly writes in Masthead Online. “The...
continue reading
Print Magazine Celebrates 75 Years of Creative History 
|, ,
[responsive][/responsive]Print magazine knows how to celebrate a milestone. They recently released their 75th anniversary issue and it’s a visual and editorial testament to the power of creative content and great design. “In this historic issue of Print magazine, celebrate Print’s...
continue reading
Digital Magazines: The Sad State of Affairs
|
Remember a few years back when the launch of the iPad sent print magazine publishers into paroxysms? While fearing for the solvency of their print magazines, they wildly jumped on the digital publishing cruise ship, damn the torpedoes, full speed...
continue reading
Don’t Be Lame: 9 Reasons Your Ads Don’t Attract College Students
|
[responsive][/responsive]They are an easily distracted and emotionally driven bunch, and marketers are trying everything to reach them. For businesses that want to attract and hold the attention of college students, it’s not enough just to be on social media or...
continue reading