Is the USPS Barking Up the Wrong Tree?
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[responsive][/responsive]According to USPS CIO Jim Cochrane, “The U.S. Postal Service has been a quiet leader in business technology for the past 40 years. Technology has enabled us--one of the largest employers in the country--to remain nimble and responsive to changes...
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The Kitchen Table Factor: Why Print Mail Trumps Digital
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In any customer relationship, attention, relevance, trust and access are critical to success. If you can gain that kind of personal and direct access to your prospects, imagine how that could change your sales program. We talk about direct mail...
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New Hires A Problem at USPS
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In the past four years, average base pay at the USPS has dropped by 4%. While that might not be great news for the workers themselves, it seems like it should be a good thing for the struggling postal service,...
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Direct Mail Up, While Rates Still Up In the Air
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[responsive][/responsive]It’s a case of going about your business no matter what. Despite increasing postal rates and continued uncertainty at the USPS, direct marketers are steadily increasing the volume of mail they send. “If you draw a line [of advertising mail...
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Up In the Air with the New Postal Rates
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Nearly three weeks after the U.S. Postal Service proposed hiking most postal rates, mailing experts and regulators can’t figure out what the proposal means, notes D. Eadward Tree, who illuminates seven mysteries of the new postal rates. Largely incomplete, the...
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The 3 Ps of the USPS Rate Hikes: Parcels, Presorts and Periodicals
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[responsive][/responsive]“Just in the nick of time, the U.S. Postal Service filed price increases averaging nearly 2% late Thursday on most mail except Forever Stamps,” writes D. Eadward Tree last week. The biggest rate jumps are going to hit businesses in...
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What the USPS Needs from Congress
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[responsive][/responsive]“Hey, Congress, the Postal Service is scrambling to keep its head above water because you’ve created a helluva mess. Now could you get off your butts and do something more useful than naming post offices?” While it’s not exactly what...
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USPS’s Board of Governors Doing Some Fancy Footwork on Rate Hikes
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[responsive][/responsive]The drama continues around possible rate hikes at the USPS. Earlier this month we wrote about the uncertainty surrounding possible spring rate hikes. (To recap, the USPS’s Board of Governors is being hamstrung by Congress, which is sitting on approval...
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Is The USPS Going After a New Rate Hike?
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[responsive][/responsive]They sure like to keep us guessing. Back in October, the USPS announced it would not be seeking its usual inflation-based rate hike in January, after much speculation in the fall about whether they would or not. If you were...
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NJ’s Junk Mail Bill is Redundant and Costly
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[responsive][/responsive]A New Jersey legislator is sponsoring a bill that could potentially cost the state “tens of thousands of jobs, and hurt the economy in a huge ripple effect,” according to Seth Augenstein on NJ.com. The bill would establish a statewide...
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