When it comes to bargain hunting, U.S. consumers love their coupons and promotions. But they want them in print, NOT on their mobile phones, according to this article from Print In the Mix.
“The majority of consumers (75%) still prefer promotional content and coupons from traditional print media — such as magazines, newspapers, inserts, and flyers — followed by savings found online (72%) and coupons received after a purchase for future shopping (62%),” according to the article.
Even while they like promotions and coupons, “A majority (81%) would not search for promotions and coupons on a retailer or grocer’s mobile app and 73% would not want them sent directly to their mobile device,” the article continues.
The data comes from a study conducted by big data startup Synquera and shows that consumers prefer personalized offers based on their previous purchases, but want to get those offers via traditional print media or go to the company’s website directly for them.
With all the socializing and connecting we do on our smartphones, perhaps they really are a more personal territory than our computers, even a technical extension of ourselves. Advertising and promotion just doesn’t seem to be welcome there.
Marketers, meanwhile, continue to look for ways to make mobile advertising more engaging, especially now that the younger generation of consumers spends more time in front of their mobile screens than their TVs. So far, consumers just don’t seem to be buying it.