Print ads – specifically newspaper and magazine ads – rank the highest in consumer trust over any other channel, according to Nielsen’s Global Trust in Advertising and Brand Messages 2013 report.
According to the report, 63% of consumers say they trust newspaper ads, followed closely by magazine ads at 62%. Television, radio and billboard also ranked higher than any type of digital advertising.
And this surprising, and encouraging, tidbit demonstrates that trust in advertising in general is rising:
“The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens.”
Word-of-mouth recommendations, or so-called “earned advertising,” continue to be the most influential, according to Nielsen.
We love seeing print continue to hold its place as North America’s most trusted media. This is great news for publishers and the companies that advertise with them.