Drew Barrymore knows how to work a room, according to Kristina Monllos writing in Adweek. And she knows how to use print to build her brand.
“The actress was armed with copies of Flower Press, a new print magazine that she’ll be putting out semi-annually, while she walked around the Beautycon festival at the Brooklyn Cruise Terminal this past Saturday,” Monllos writes. “If any of the roughly 9,000 attendees saw Barrymore and wanted a selfie with the star of films like Never Been Kissed and Charlie’s Angels she was game—if you held up a copy of Flower Press.”
Adweek scored some face time with Barrymore at the event, asking how she got the idea to launch a print magazine. Here’s what she said.
“I’ve always loved working on Flower Beauty, especially having two girls, because it’s beauty, messaging, empowerment, creative and all about girls so that’s been very romantic,” Barrymore notes. “I wanted to step away from movies to do different things and have more time to be with my kids. Now I feel like I’m getting back to an old self that is inspired and collected globes and wrote on typewriters. I read the New York Times every day. I’m a paper girl. I can’t do a website or an online magazine.”
We get it, Drew. You’re one of us, the ones who understand the appeal of a good print magazine. Look for her title in the coming months. Meanwhile, we wish her well as she launches Flower Press and joins the branded print revolution.