I ran across this article the other day from EContent’s website. Their company is focused on engaging content online. This article, however, was completely different. It was an admiration of print and content marketing.
In the article the author talks about, to her surprise, the great magazine she received in her mailbox from Subaru. She purchased a Subaru and, as a gift for becoming part of the Subaru family, she now gets this magazine delivered to her mailbox. Her insights into Subaru’s marketing are valuable. It shows how Subaru is reaching and engaging their audience (even diehard digital folks) through print. Read about it by following the above link. . . it’s a great example of reaching your target audience with quality print content in this digital age.