The advertising team at Adidas is incredibly tuned in to the power of print. Abs as ads? You bet.
“How to make best use of flipping through a magazine?” ask the folks at Print Power. “Adidas developed a series of advertisements using the way readers flip through magazines to show their sports clothes. …What a great way to use the properties of a printed magazine.”
The double page spreads feature models in Adidas exercise gear. Readers flipping the pages get a look at how the clothing looks in action – doing sit ups, using arm weights, rocking the leg splits. It’s an ingenious way to use the properties of print to demonstrate a product on a “static” page.
See more fantastic uses of double page print spreads in MustLook’s recent article. From pop-ups to pull-downs and tear offs, there are so many ways to engage readers with your ads. Enjoy!