“Unlike books, newspapers and music, consumers still appear to prefer the paper version of their favorite magazines. This is found to be particularly true for fashion magazines.”
So states an article at Josic Media, which outlines how the success of magazines remains in print for several key publications.
“Nearly all magazines offer a tablet version to allow readers to easily download and flip through their favorite magazine from the comfort of their tablet. However, only male-focused magazines have found relative success with their tablet versions. For example, Stuff, GQ and Top Gear have found some degree of success with this format,” the article states.
“Other magazines tell a different story. For example, Vogue sells 192,763 print copies each month. They only sell 8,314 digital copies in the same time period. Good Housekeeping sells approximately 410,091 print copies, compared to 3,561 digital copies. The most significant difference is probably with TV Times, which sells 254,376 print copies and only 217 digital copies,” continues the piece.
And while moving to a digital-only version may save production costs, the loss in available advertising is significant enough to make smart publishers avoid that costly mistake.
Print magazines are clearly still the revenue creators for the bulk of these publishers, and while digital is making some inroads, the clear path to monetizing digital for the long haul has yet to be blazed.