Want to be a Top 100 brand? Start tweeting. And keep tweeting, at least a dozen times a day.
That’s the conclusion we draw from a new study out by SimplyMeasured that quantifies how top brand marketers use Twitter. The report was cited in a recent article in Marketing Charts that states three in 10 top brands average at least 10 tweets per day.
Now that social media is firmly entrenched as part of the marketing landscape, more and more businesses are looking for solid information and guidance on how to leverage sites like Twitter and justify their social media budgets.
For certain, it’s challenging to pull clear cause and effect results out of the study. For example, there appears to be “low correlation between follower growth and tweet frequency,” according to the article.
But we can look to some common characteristics that these Top 100 brands share. According to the Marketing Charts article:
Among the Top 100, 98 of them are active on Twitter, and 92 tweet at least once day.
The average Top 100 brand tweets 12 times daily. This compares to only 4% of the Forbes list of 100 Best Small Companies that tweet this much.
17 of the Top 100 have more than a million followers on Twitter, and the average is around 870,000 followers.
Looking at the list of the Top 100, the companies are a diverse bunch, everything from Harley Davidson to Avon to Google. The common denominator seems to be a level of engagement with their audience on social media that makes their brand messages resonate with their fan base.
While the report doesn’t tell us the actual dollar value of a Tweet, one thing is clear. For a brand to engage a wide audience in this marketplace, a solid and engaging presence on Twitter is de rigueur.
Download the Simply Measured report and see how your own social media efforts stack up to the big brands.