Issuu is hot, and getting hotter. The world’s fastest growing digital publishing platform (according to a press release on Talking New Media) has just upped the game for social content sharing. Their new interactive Clip product gives readers “the ability to share any piece of content digitally, anywhere.”
“Unlike traditional comments sections and social share links, a ‘Clip’ appears as a highlighted link in a digital magazine or other piece of digital content,” the release continues. “Readers can interact with the ‘Clips’ created by other readers and follow an interactive comment stream, or they can create their own. Readers are encouraged to dive deeper into the content that they love, to interact with like-minded readers within an article and share specific points of interest on their own social streams, including Facebook, Twitter and Pinterest.”
For publishers, this means that not only are readers going to be able to engage with a wider audience and more deeply, but the publishers themselves can create their own Clips that lead to outside content.
“At our core, we’ve always been about connecting people to the published content they care about most and enabling publishers and readers to share that content they discover across our platform. Now Issuu Clip allows publishers and readers to share any element of content they love with other readers across the digital landscape,” said Joe Hyrkin, the company’s CEO.
We know many of our own customers publish their digital editions via Issuu, so we are anxious to get our hands on this and see how it works.