Which day of the week is best if you are looking for social engagement?
Mondays, according to the stats from social media monitors Socialbakers.
Seems people aren’t quite ready to focus on work yet once the weekend’s over, and Page Admins who post on Mondays stand the biggest chance of good engagement.
The study, summarized in a quick-read article in Print in the Mix, sheds some interesting light on the behaviors of 2.8 million+ Facebook ad posts. Among the findings:
The probability of ranking among the 4,000 most engaging posts is best on Mondays, when fewer Page Admins are posting.
Page Admins are busiest on Fridays, with 17% of the week’s posts done on the last day of the work week.
The weekends are your worst chance for engagement, and have the lowest posting rate on business pages.
Of course, like any social stats, your results will vary. There is no magic bullet for engagement on social networks, but consistency, authenticity and a strong brand voice all help. Factors like industry, type of post and trending topics can all impact your results.
If you hit on the perfect formula for your brand, stick with it until it stops working. And let us know your secret!