We’ve written about the exaggerated reports of print’s demise. We’ve provided the real stats and figures behind ad revenue and circulation figures that prove it lives and breathes. And we agree with Peter Houston that digital vs. print is a not a zero-sum game.
Publishing—digital, print, mobile, whatever—is about creating fantastic content and delivering it to the right people in the right way, making a profit in the process.
Are digital and print mutually exclusive? Of course not, attests Houston.
“Publishers have more opportunities to connect with their audiences than ever before. By capitalizing on the credibility and community embedded in long established print brands they are perfectly positioned, with unrivaled reach and influence, to create expansive and engaging brand experiences.”
That’s a beautiful concept that challenges and excites forward thinking publishers, while scaring the petunias out of the also-rans.
Houston suggests a truce, saying “I know it’s tough out there for print publishers, but it’s tough for digital publishers too. The sooner we get past this fake civil war and start thinking about the best way to deliver great content profitably the better.”
Sing it, Peter.