If your job involves marketing for your company, you may need to rethink your social media strategy. Fast Company’s Belle Beth Cooper cites some interesting stats that may change what you think you know about social.
According to Cooper, the fastest growing age group on Twitter is 55-64, growing 79% since last year. The next younger generation (45-54 year-olds) are the most rapid adopters of Facebook and Google +.
So what does this mean to your marketing? It’s time to rethink what channels your prospects are using. They may be more likely to use social networks than you realize.
It’s lazy marketing to assume that Twitter is for kids and Google+ is for geeks. As more and more adults adopt social platforms, your brand stands to engage with an ever widening audience that self-selects what they read and who they follow. Brands are successfully engaging on Pinterest, Tumblr and more every day.
Are you tongue-tied on Twitter, or flustered by Facebook? You’re not alone. Fortunately Mashable has a great piece by Amy-Mae Elliott titled “This is Why No One Follows You on Twitter.” Odds are, if you haven’t retooled your social strategy in the past year, you’re making at least some of these errors.
Elliott gives some great advice on creating a good profile, noting that “you need to make the most of the screen real estate available to you, maximize the potential of your images, make sure your bio reads well and ensure that your tweets are attractive to potential followers.”
A good photo, an authentic bio and the quality of your latest tweets all make an immediate impression on potential followers, so spend some time getting it right. Then go out and engage; skip the sales pitches and the scheduled tweets and be there in real time as part of the conversation.