When a brand gets a celebrity tribute right, it doesn’t just go viral…it gets printed.
Love it or hate it, the trend is real: When a celebrity passes, brands jump on the bandwagon and search for some way to fit an appropriate tribute into their brand messaging.
Take Chevy’s recent tribute on the passing of Prince.
“… Chevrolet’s Corvette tribute was among the best—a lovely minimalist message from a brand that the singer himself helped to immortalize with the famous song from 1982,” writes Tim Nudd in Adweek.
“We saw Corvette’s tribute on Twitter. But it turns out it’s also running in newspapers today, too. And you know, newspaper ads are still the more ‘official’ venue for this kind of thing,” he writes.
“The ad, created by Chevy agency Commonwealth/McCann, is appearing in USA Today, Detroit News/Free Press, Los Angeles Times, Minneapolis Star Tribune and The New York Times, the agency tells us,” he explains.
To those of us with ‘80s music in our blood, it resonates on many levels.