Business owners, senior executives and decision-makers are generally busy folks. Too busy to fool around on social networks, right?
Not so fast.
According to new research from Ipsos, those high-powered folks are 57% more likely to rank social media as important to them.
We understand the appeal.
In a data-saturated world, social media can be a useful tool to tamp down the fire hose and get your information from select channels. On LinkedIn, for example, industry news is shared among special interest groups, and you can get your daily updates on what’s important to you without being barraged by the mainstream media.
Overall, according to an article in Marketing Charts that references to the Ipsos study, only one in three Americans claim that social media in important to them, lower than many other countries in the survey.
We also learned that the people who claim social media is important tend to be better educated and have higher incomes. So if you are trying to reach well-educated, affluent decision-makers and business owners, social media is likely a good place for you.
As always, it comes down to knowing your audience, where they play and how they like to interact. Now excuse me while I go spend a little time on LinkedIn! Feel free to connect with me there.