Magazines brought us some of the most discussed and biggest moments in 2015.
This is why we love magazines. In an era of non-stop digital noise, a print magazine has this incredible power to make us sit up, take notice and engage, helping to define the zeitgeist and inform the discussion.
“This year, magazines were responsible for bringing us some of the biggest moments in popular culture, from Vanity Fair’s unforgettable Caitlyn Jenner reveal to New York’s powerful account of the Bill Cosby rape accusers to People’s moving story of a woman’s decision to end her own life,” writes Emma Bazilian in AdWeek.
“In addition to their editorial achievements, this year’s Hot List winners also proved that they’re more than just magazines by embracing of-the-moment platforms, partnerships and advertiser collaborations to engage with new audiences,” she continues.
Not convinced? Consider the dustup on social media when Cosmopolitan declared the Kardashians “America’s First Family” on its cover. Or the heated discussions of how much skin is too much sparked by this year’s Sports Illustrated swimsuit cover.
It’s not just pop culture either, evidenced by the stark and eerily prescient New Yorker cover that followed the Charlie Hebdo shootings.
Bazilian covers the entire hot list of 2015, including Editors’ Choice picks and Readers’ Choice in thought leadership, lifestyle, food, travel, fashion and more.
Truly, the art of the magazine cover continues to thrive in 2015.