Newly-named managing editor for Time magazine Nancy Gibbs talks a lot about their digital content.
Gibbs outlines the redesign underway at Time.com. She raves about the newsroom full of digitally-trained writers and other staffers being brought on for their content department. She talks about more video, a greater volume and “velocity” of news and a new direction for the site in the recent Ad Week article by Michael Sebastian.
All of this might leave one wondering just where the printed magazine fits in their plans. Sebastian clears up any confusion when the question is asked and answered in no uncertain terms.
“Ad Age: Can you imagine a time when Time Magazine stops printing?”
“Ms. Gibbs: No, I can’t. We have a bigger audience than ever in our history — the magazine’s founders would only dream of having this audience… I think readers’ habits are going to keep changing and migrating. That doesn’t worry me at all, some of that new technology, particularly tablets, are wonderfully suited to what we do best. Time will always exist on pages, but it will be part of a larger presence.”
Time stop printing? Don’t be ridiculous.