Audi fired the opening salvo back in 2006 with a larger than life slam to BMW, and Juggernaut Advertising lobbed a high-stakes tactical response on behalf of the local Beamer dealer. Since then the game has waged high over the streets of Santa Monica. The 2012 addition of a tethered zeppelin makes us think that the game is not over for the two dueling luxury brands, by any means.
At any rate, it’s a first class example of advertising moxie. Enjoy.